The two common approaches
Recruiters usually pick between copy-paste templates (one message reused for everyone) and AI drafting (a model writes a message from the candidate profile and role). Templates are fast but generic; AI drafting is slower to set up but can personalize at scale.
Copy-paste templates: fast, easy to ignore
A saved template saves time, but every candidate gets the same words. Passive candidates can spot a mass send quickly, and relevance drops. Templates work best as a structure you adapt per person — not a final message.
AI drafting: personalized, needs review
A tool like Recruiterly drafts a message from the actual profile and role, with a profile-aware hook, LinkedIn and email variants, a role-fit reason, and a low-spam tone. The trade-off is that you must review the draft; the model can get details wrong or overstate fit.
Which to choose
If you contact few candidates, a well-edited template may be enough. If you source at volume and still want relevance, AI drafting can help you produce personalized first drafts faster. Neither guarantees replies — both depend on fit and follow-up.
Responsible use
Whether template or AI, personalize to a real reason and respect platform terms of service. Avoid high-volume untargeted sending.